Abstract

National identity is people's emotional attachment to the country, which is related to personal growth and success as well as the prosperity and stability of the country. The advent of the "Internet Plus" era marks a new ecological evolution in the networked society, significantly impacting personal national identity. On the one hand, the proactive, dynamic, autonomous, and connective nature of "Internet Plus" provides abundant resources and novel platforms to enhance individual national identity. On the other hand, its openness, compatibility, diversity, and anonymity can also challenge and influence personal perceptions of national belonging. This study delves into the nuanced interplay between national identity and the packaging design of Chinese agricultural products within the "Internet Plus" framework, exploring emerging trends, changes, and characteristics. This paper presents an in-depth literature assessment on the comprehensive methodology of Bio-based Food Packaging (B-FP) for food within the cyclical economy. It emphasizes three principal domains: (1) the function of B-FP within a circular goods layout method and material selection during the preproduction life cycle phase; (2) the contribution of B-FP to oval resource administration structures and the item's elimination life cycle phase; and (3) the optimum utilization of B-FP concerning the prioritization of end-of-life therapy. It scrutinizes the underlying issues and deep-seated causes, enriching the theoretical discourse on national identity. Through literature review and surveys, this paper firstly defines and clarifies the concepts of "Internet Plus," national identity, and the B-FP design of Chinese agricultural products. It then investigates the implications of "Internet Plus" for national identity within pastoral product B-FP design, examining its supportive role. Furthermore, survey data is analyzed to evaluate the impact of B-FP design on national identity from various aspects such as structure, visual appeal, and the absence of green design principles. Identifying key challenges and attributing them to factors such as brand competitiveness and rural revitalization strategies, the study ultimately seeks to formulate design strategies for agricultural product B-FP from a national identity perspective within the "Internet Plus" context.